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Thousands of men and women have put social bookmarking to powerful use for off-page optimization plus assorted marketing strategies. There seems to be no let-up with their popularity, especially for off-page SEO purposes. However, you will find long-term strategic methods that can be used at the more heavy weight bookmarking sites. However we do realize people are all different, and some people prefer certain methods over others. If you haven't been around IM much, then a bookmarking site is basically just a site where you can place bookmarks online. Some bookmarking sites have more SEO power than others that has an impact when you use bookmarking tags.
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Several years ago the more popular bookmark sites changed all their links to nofollow which had a huge impact on bookmark rankings. Sites like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google as a result of their high PR status. Naturally, I make supposition about any influence Google had with those changing their links to nofollow. It does make for interesting speculation but not terribly important at this point.
Make no mistake about what is possible at high PR bookmarking sites when you take a different approach with them. The majority of people who use them for backlinking tend to make very thin profiles that offer no value to the particular community. There are a few more strategically minded marketers who take the time and create high quality bookmark profiles. Profiles that have looks of being legitimate will do a greater job for you and have a good chance of passing a review. Plus, when you do this you are adding something to the site, and you are able to keep higher quality bookmark profiles for years.
Additionally, a good profile with solid content can be used for RSS feed creation which is great. You can promote your RSS feed at other places and RSS web directories. Consider the extra benefit of more coverage for your links in those feeds. Just be sure you provide exceptional content in your feeds and stay clear of being spammy with the links in them.
What you want to do is maintain a balance between promoting your money sites/offers and offering good quality content that your subscribers will appreciate. Another important aspect is to take time and build relationships at these bookmark sites. It is not needed to spend time building relationships and getting known, but it doesn't have to be totally time consuming.
The bottom line about social bookmarking is how you use it is entirely up to you. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. Maybe you can try it at just one strong bookmarking site and see how you like the results.
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